The online advantage for retailers is obvious. Website analytics and transactional data allow e-commerce retailers to know exactly how their customers shop.
To help level the playing field, a startup company created by Georgia Tech students is piloting a new technology with several businesses in Ponce City Market that provides much of the same customer insight information to brick and mortar retailers.
Five ECE faculty members and six ECE students were honored at Georgia Tech awards programs held during the month of April.
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